Even small businesses need to express the word about their
services and products. Not all marketing plans have big costs and in fact, there
are many low-cost, even free promotions that let you know to the local community
who you are and what you are doing.
In many cases, the key is to use local events and activities
in which you have integrated the audience. Where a part of the money of the
local ordinary is not necessary to promote the stage, what would be done to
support the customers? To devote to the ideas of the affections and of the
sacred font of it may receive, except While some people by means of the hand of
your teeth, or, for many, and most of all it has to be with you, I have loved
thee:
- Local street fairs: Don't miss out on the opportunity to shop your business at a retail store, service provider or restaurant, footwear sale in your community or attend the annual spring fair. Your restaurant can create mini versions of its regular offerings, like cookies or sandwiches that are easy to eat on the go and let people sample your fare. Service Providers may also provide coupons.
- Speaking engagements: The local preschool might like to send some pets from your pet store to learn how to take care of them. A high school art teacher can praise his or her students for talking about how to put portfolios and specialize in framing. Contact local schools, speaker groups, and associations and search for lecture engagements, such as lectures, seminars, or classes you can teach.
- Meetings of professional groups: Attend meetings of the Chamber of Commerce and other local groups where you can introduce yourself and your business to others. Join the local service team; you will not only be able to build networks, but you will learn to involve your community in relevant and good work.
- Sponsorships: Where can you find ads worth several hundred million dollars? Sponsoring local events and teams is one of the best investments in your marketing. The sponsor is the local Little League team and you will see children wearing your name throughout the city during the summer. After the race, sponsor a local 5K race with cash donations, prizes or bagels, and you will have a name on the racing suit that participants will be proud to wear. Give the Middle School Spring Music Program to welcome the players and you have been a warning that has been going on for years.
- Free samples: Search for prime locations where potential business clients can be found. Draw customer attention with free product samples. Look for opportunities to demonstrate your company's service and product for free.
- Contests: There are various ways of drawing customer's attention to your business. Your marketing strategy may include holiday giveaways, sales-off, buy one get one, coupons, gift card as well as cash backs. Customers appreciate these offers and therefore contribute strongly to reach your business goal.
- Fliers: Post bulletins or fliers. Exchange them with other minor businesses that will display them at their locations.
- Press: Make a list of local editors and producers and send press releases of upcoming important activities. Also, look for unique angles about your business that can produce interesting stories. And if there is a debate about a new parking garage under construction in the city center, write a letter to the editor explaining why you think it is a victory for businesses and customers.
If you are interested to read more about Small Business Registration Sri Lanka visit here
0 Comments